Selling your home can be a stressful undertaking, but a skilled real estate agent can help you to more quickly achieve a successful sale. You may already know that the longer your house stays on the market, the less likely you are to receive top dollar for it. With so much money at stake, it is imperative that you hire an agent who will truly represent your best interests throughout the sales process.
In this section, I describe my comprehensive marketing plan and how I will help you to achieve a successful home sale.
The first step toward selling your home is to select a listing agent and enter into a listing agreement. The listing agreement defines the start and end dates of the agreement, the price at which the home will be listed for sale, the agreed upon compensation due to my broker, and how much of that compensation will be offered to a cooperating broker that may bring a buyer. Due to the lengthy contracts involved and the importance of the listing agent’s role on your bottom line, it’s not surprising that selecting a listing agent can be one of the most stressful and frightening decisions for a seller. However, I am willing to eliminate that fear for you. If you are not satisfied with my performance, you can cancel your listing agreement with me at any time with a 10-day notice. Providing that guarantee further illustrates my commitment to superior service and your success, as I am simply that confident that you will be impressed with my performance.
To help you determine the proper listing price for your home, I will perform a detailed competitive market analysis (CMA). I will analyze all properties sold in the same vicinity as your home in recent months, and then narrow it down to the properties that are most comparable. I also analyze active listings as well as expired listings as they help to identify prices that buyers were not willing to pay and provide some insight into the current direction of the market.
The multiple listing service (MLS) is the primary marketplace for real estate in a given region, so is considered to be the most important way to advertise your available property. The main purpose of the MLS is to provide listing agents a means to offer compensation to other agents and encourage them to bring you buyers, which results in a very large team working toward the sale of your home. The MLS is also used to publish and track hundreds of property details, as well as sales trends that help both sellers and buyers to gauge market performance.
After listing a property in the MLS, the listing will be further promoted on up to 600 public websites, including Trulia, Zillow, Realtor.com, HomeFinder.com, and Home.com. All of these sites help to reach potential buyers that are not necessarily relying on the help of a real estate agent.
Yard signs are an important part of marketing because they provide great exposure. Many buyers are attracted to and will seek out a particular area, and then drive around looking for homes for sale. If you happen to live on a street that has a lot of through traffic, then your home will also catch the attention of most passersby. Yard signs also generate word of mouth advertising from your neighbors, who will inform their friends, family, and others that a property has become available in their area. But just as important as the exposure is ensuring that your sign is informative.
My yard sign displays my name, my broker’s name, my phone number, and website. The top portion of my sign is a rider that informs passersby of the status of your home. It will change from “for sale”, to “open house” or other announcements as needed, and finally to “sold”, my personal favorite. My yard sign also includes a brochure box so that passersby can take home a visual reference of the property.
According to the 2014 National Association of REALTORS® Profile of Home Buyers and Sellers, 92% of all home buyers use the internet to find a home and 50% use a mobile application or mobile website to find a home. I have more than 20 years of experience in the technology field so am a big fan of the power of the internet and related technologies.
My website is designed to automatically detect the device that is being used to view it and modify its display for the best possible view. This means that whether a potential buyer views my site content on their smartphone, notepad, or laptop, the display will be easy to view and navigate. Because of the importance of the internet to buyers and creative marketing today, it is my primary focus for marketing. My goal is to make sure your property is seen soon and often, and I will aggressively use the internet to make sure that happens.
Open houses must be planned and well-advertised in advance. While they generally do not result in instant offers from buyers, they do create additional exposure to real estate agents, motivated buyers, and people who may simply spread the word. Some real estate agents see open houses as a waste of time, which is likely to be true for those who don’t properly prepare for them or understand the potential exposure to be gained.
Throughout the sales process, I will keep you informed of my marketing efforts, results, and suggested changes. Each house is different, so marketing strategies may vary. The key is that I have the tools in place to monitor the success of my marketing efforts and can adapt as necessary to keep your house in front of buyers until we achieve a successful sale.